Every system Verictus sells was built and run at Dunedin Sports Horses first. We fit the same systems to practices, suppliers, brands and contractors in the horse world, around the tools you already use.
We start where your time actually goes, then build the system that takes it back. Each one runs on the tools you already use, and nothing is sent, paid or published until a person signs it off.
Every enquiry from website, phone, email or DM is logged, answered the same day and handed to the right person with the context.
Visit notes and call notes become the finished quote or proposal that evening, in your own figures and terms.
Invoices go out on time, chasing is done for you, and payments are matched. Five times faster from job done to money in.
Month-end closed in days, not weeks, with a monthly pack you read in ten minutes and a cash forecast you trust.
A free first call with Katie. We look at where your business sits on the Growth Ladder today, where you are losing or missing opportunities, and what a realistic first step would look like, whether or not that involves working with us.
We do the role and watch how the work actually runs, then record it. Each task is talked through step by step and written up as a procedure. Nothing gets forgotten.
Each procedure becomes an AI skill that does the gathering, drafting and filing on the tools you already use. We build what matters first, and nothing is paid, sent or published without a person.
Everything is written so someone new can pick it up: read the procedure, then set the AI off on the skill. Your team runs it, and each workflow sits with the person who owns it.
Your Stack. Your Rules.
Every system we build integrates with the tools you already use. No ripping and replacing. We work around your existing infrastructure and make it faster, not foreign.
Businesses that want steadier growth without guessing which AI solution actually matters.
Katie is a Chartered Accountant with 20 years in banking and asset management across the US, UK and Australia. She was CFO, then Chief Digital & Transformation Officer, at a global financial institution where she designed and scaled a digital team to 500+.
She is also co-founder of Dunedin Sports Horses. Every system Verictus sells was built and run there first: over 50 active AI skills, six workflows run by AI employees, and a business that runs without the founder in every inbox.
She founded Verictus to give owner-run businesses the operating discipline she built in large organisations, sized for a team of ten, not ten thousand.
The Growth Gap.Equine Edition.
The six-rung Growth Ladder, a ten-minute self-assessment to find your starting point, and what a predictable pipeline is worth to a business that has grown on reputation and word of mouth.
Practical perspectives on operational systems, business strategy, and building the infrastructure that lets your business grow without growing pains.
Automation is no longer a competitive advantage. It is the baseline. Discover what it means for your operations, how it works, and why businesses that ignore it are already falling behind.
From content creation to lead nurturing, a well-built marketing system can run your entire top-of-funnel without manual intervention. Here is exactly how it works.
Beyond the hype, how do you actually measure the return on a systems investment? We break down the metrics that matter and how to calculate them honestly.
Manual prospecting is one of the highest-cost, lowest-leverage activities in most businesses. Here is how to replace it with a system that runs itself.
Financial reporting and analysis are critical but time-consuming. Intelligent systems are changing how businesses interpret their numbers and make decisions with confidence.
Most businesses overcomplicate the start. Here is a straightforward 90-day framework that delivers measurable results without disrupting what is already working.
Tell us where your team is losing time. We will map out exactly what an automated system looks like for your business. Built around your operations, your tools, and your goals. No fluff, no templates, no guesswork.
